Prima Italy is 100% focused on Italy

Our fanatical focus on Italy means you reap the benefits of the innumerable hours we pour into travel research, as well as our personal knowledge that only comes from day-in, day-out, real-life experience on the cobblestones.  We know exactly the right ingredients to mix into your itinerary because we create them ourselves.  Our team scours every corner of the Italian peninsula and its islands inspecting hotels, visiting new up and coming destinations, meeting with artisans, chefs, and local guides, to make sure everything we offer meets our high standards.

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LUXURY`

Tell us what it means to you---five-star or farm stay,  Michelin-star or cucina povera, luxury transfers or cart and donkey, we’ve got you covered.  We’ll follow your lead on the special touches that will make your trip outstanding.

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CAREFREE

We don’t sacrifice the essence of what makes independent travel so exciting.  We simply make the travel experience infinitely more comfortable, enjoyable and creative.

Let us put in the hard work while you savor your vacation. 

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PERSONALIZED CLIENT ATTENTION

Our extraordinary level of detail and personal attention to our clients is legendary.  

Our commitment is
your 100% satisfaction.

OUR US- and ITALY-BASED STAFF WORK TIRELESSLY TO ENSURE an extraordinary TRAVEL experience THROUGHOUT ITALY.

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