We make it easy. We make it special.

A trip to Italy is often the trip of a lifetime. You want it to be absolutely perfect. You want it to be beyond special. Our job is to make your Italian dream trip come true. We’ll mix together all the ingredients that make for a great Italian journey: great accommodations, flawless logistics and amazing experiences that embody the essence of La Dolce Vita.  Your job is to board the plane and enjoy!


Accommodations are a big part of your travel experience. Your hotel is a place to lay your head, but it also should offer a sense of history, location, or fabulous style. We’ll present you with exceptional accommodation options—hotels, farm stays, private villas—that will set the framework for a beautiful travel experience. Learn more. 


Prima Italy connects you with locals who’ll open their doors to reveal an extraordinary side of Italy. Your local guides will set the historical context for art and architecture, connect you with local artisans, and offer their insider tips into local events, special openings, authentic restaurants, and off-the-beaten path attractions. If you like active adventures, we can organize our kayak, biking, or hiking adventures throughout Italy’s gorgeous landscape. 


Let us advise you on the best places to visit, what to see, and the most efficient way to organize your time. Trains, private transfers, ferries or car rentals, we’ll organize your trip logistics to make moving about Italy comfortable and effortless. Learn more.