Privacy Policy
Protecting your private information is our priority. This Statement of Privacy applies to www.primaitaly.com and Prima Journeys, LLC dba Prima Italy and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to Prima Journeys, LLC dba Prima Italy include www.primaitaly.com, Prima Italy, Prima Italy and www.primaitaly.com. The Prima Italy website is a travel consulting site. By using the Prima Italy website, you consent to the data practices described in this statement.
Collection of your Personal Information
In order to better provide you with products and services offered on our Site, Prima Italy may collect personally identifiable information, such as your:
First and Last Name
Mailing Address
E-mail Address
Phone Number
If you purchase Prima Italy's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.
We do not collect any personal information about you unless you voluntarily provide it to us. However, you may be required to provide certain personal information to us when you elect to use certain products or services available on the Site. These may include: (a) registering for an account on our Site; (b) entering a sweepstakes or contest sponsored by us or one of our partners; (c) signing up for special offers from selected third parties; (d) sending us an email message; (e) submitting your credit card or other payment information when ordering and purchasing products and services on our Site. To wit, we will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-personal information in the future.
Use of your Personal Information
Prima Italy collects and uses your personal information to operate its website(s) and deliver the services you have requested.
Prima Italy may also use your personally identifiable information to inform you of other products or services available from Prima Italy and its affiliates.
Sharing Information with Third Parties
Prima Italy does not sell, rent or lease its customer lists to third parties.
Prima Italy may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is not transferred to the third party. Prima Italy may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Prima Italy, and they are required to maintain the confidentiality of your information.
Prima Italy may disclose your personal information, without notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Prima Italy or the site; (b) protect and defend the rights or property of Prima Italy; and/or (c) act under exigent circumstances to protect the personal safety of users of Prima Italy, or the public.
Tracking User Behavior
Prima Italy may keep track of the websites and pages our users visit within Prima Italy, in order to determine what Prima Italy services are the most popular. This data is used to deliver customized content and advertising within Prima Italy to customers whose behavior indicates that they are interested in a particular subject area.
Automatically Collected Information
Information about your computer hardware and software may be automatically collected by Prima Italy. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Prima Italy website.
Use of Cookies
The Prima Italy website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize Prima Italy pages, or register with Prima Italy site or services, a cookie helps Prima Italy to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Prima Italy website, the information you previously provided can be retrieved, so you can easily use the Prima Italy features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Prima Italy services or websites you visit.
Security of your Personal Information
Prima Italy secures your personal information from unauthorized access, use, or disclosure. Prima Italy uses the following methods for this purpose:
SSL Protocol
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
We strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this Site cannot be guaranteed.
Right to Deletion
Subject to certain exceptions set out below, on receipt of a verifiable request from you, we will:
Delete your personal information from our records; and
Direct any service providers to delete your personal information from their records.
Please note that we may not be able to comply with requests to delete your personal information if it is necessary to:
Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide a good or service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between you and us;
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
Debug to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act;
Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when our deletion of the information is likely to render impossible or seriously impair the achievement of such research, provided we have obtained your informed consent;
Enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us;
Comply with an existing legal obligation; or
Otherwise use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information.
Children Under Thirteen
Prima Italy does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.
E-mail Communications
From time to time, Prima Italy may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from Prima Italy or click on a link therein.
If you would like to stop receiving marketing or promotional communications via email from Prima Italy, you may opt out of such communications by contacting us directly by email or phone, or by clicking "unsubscribe" from any promotional email.
External Data Storage Sites
We may store your data on servers provided by third party hosting vendors with whom we have contracted.
Changes to this Statement
Prima Italy reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the Site and/or Services available through this Site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy.
Contact Information
Prima Italy welcomes your questions or comments regarding this Statement of Privacy. If you believe that Prima Italy has not adhered to this Statement, please contact Prima Italy at:
Prima Journeys, LLC dba Prima Italy
Buena Vista Ave
Livermore, California 94550
Email Address: info@primaitaly.com
Telephone number: 617-410-6159