6 Reasons to Work with Prima Italy

At Prima Italy, we’re not your typical travel planners; we’re Italy afficionados with a passion for curating remarkable experiences. For over two decades, we’ve immersed ourselves in crafting cultural, culinary, and active adventures that perfectly capture the essence of Italy’s Dolce Vita

A tailored-to-you approach


We know Italy, but you know what lights you up. That’s why we take a collaborative approach to planning your journey. Your itinerary will be tailored to your interests, your preferred pacing, and what’s at the top of your “must see” list.  No two trips are ever the same, because they’re always arranged with an eye toward what inspires you. 

Our deep knowledge
sets us apart


As Italy insiders, we’ve mastered the art of creating immersive trips that venture past the postcards and beyond the first page of a Google search. We're your passport to the Italy others only dream about.  Our scouting trips are treasure hunts to uncover new ways to see and experience Italy, and to deepen our long-existing local relationships that are the key ingredients in your luxurious escape. 

Curating the unexpected


We’re a curious bunch, forever seeking out the new and the unexpected. We’re inspired anew by the people we meet to explore the country creatively. So, whether it’s your first trip to Italy, or you’ve graduated beyond a “check the box” trip – trust our experience and skill in crafting a luxury experience that’s unexpected and delightful.

Extraordinary on-the-ground connections


Above all, we see ourselves as connectors. We page through our ‘little black book’ to connect you with our network of hoteliers, partners and guides who will expertly shape your experience from beginning to end.

Escape with ease


When you choose Prima Italy, you're embarking on a thoughtfully designed escape, seamlessly connecting every aspect of your itinerary. We've carefully planned the best routes and options for exploring the must-see sites without the crowds and know how to make the most of your time without any sense of rush – so you can simply relax and enjoy.

Unparalleled client service


Just like the itineraries we plan, we’ve ditched fast paced and high volume. We take our time to deliver the extraordinary. We triple check your details, coordinate your on-the-ground support, and give you utmost confidence to discover without worry. Prima Italy has grown via the many generous referrals from our valued clients, which reinforces our dedication to a deliberate, “slow” approach to travel design and client service we can take pride in.  

Experience Italy like an insider, with Prima Italy—
connect with us to start planning today: